Let’s talk bad relationships
Professional relationships! The truth is that not all client relationships are good, and we all know that bad relationships can change good people. Not every client you meet with is going to be the right fit for you, and that’s ok. So how do you avoid stepping into a bad situation so you don’t end up in Break-upsville with your client?
Talk! When a client reaches out to me about a new project, I always get excited. My creative wheels start turning as I meld a vision and direction to get the project started. I always have to remind myself to SLOOOW DOOOWN. Take the time to talk through the project with the client first. Get to know who you are working for and ensure that they know what you can do for them.
Listen! Ok, this one is important. Probably more important than the talking part. Listen to what your client needs and expects of you. Do they already have a working vision for what they want you to create? Listen to their ideas and preferences to make sure you are on the same page before jumping into creative mode.
Get Comfortable! If your client is not comfortable and confident in your work, you’re starting off on the wrong foot. Be prepared with examples of your past work to show and ensure them that you are a trustworthy professional. Do your best to put them at ease, while evaluating for yourself if this is a client you feel you can trust to keep up their end of the bargain.
Don’t force it! Trust your instincts on the first meeting you have with a potential client. Do you feel confident that you can work well together? Do you feel that you can meet their professional needs? Would you enjoy seeing this person succeed? If the answer is a big YES to all these questions, this is going to be a good fit. Creative work always feels best when it’s for an awesome client. If something doesn’t feel right, that’s ok! We all want every client relationship to work out, but acknowledging your reservations and incompatibilities from the start is always the best way to go. Sometimes you can still make it work, but never force it. Be honest with your client and give them the option to move on to another professional (love your fellow creatives!) who can better provide for them. You’ll save yourself a lot of frustration.
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