When I first launched my business site in 2015(?!), I admit that I was dealing with a few identity issues. Coming from a code-focused male-centric professional background, I felt that my business branding needed to be masculine, dark and bold in order to be taken seriously. Ooh boy, was I wrong! I had created a business identity for myself that was definitely not reflective of who I was and left me with little inspiration to update and market myself to potential clients. I needed a rebrand. Here are 6 reasons your business should consider a rebrand, too.
1. Connect Better With Your Ideal Audience
Your branding should reflect a professional style that your target audience would respect and relate to. This helps your clients connect with your business and have confidence in what you can provide for them. Your branding, whether through a business card or website link, is often the first exposure potential clients have with your business. First impressions are crucial!
2. Align Your Branding With Your Personality and Business Mission.
All people and businesses evolve over time. Your logo and branding should keep up as well and be reflective of those changes. If you feel that your logo and branding does not align well with your business and the services you provide, it’s time to fix that.
3. Stay Up-To-Date
Style and design trends are always changing. You want your business presence to show that you are able to stay fresh and keep up with modern changes. If your brand and business design work is feeling stale, it’s time to update.
4. Showcase a New Business Expansion or Service Changes
If your business is undergoing changes, show that in your branding! Major business changes often present an opportunity to showcase this evolution with new style changes as well. A refresh will call attention to your evolving business and could even lead to new potential professional opportunities.
5. Reach New Potential Clients and Increase Profitability
A change in the look and feel of your branding can pique the interest of new clients who hadn’t considered your services before. This will draw in a larger audience and increase in traffic leading to an increase in business and profits.
6. Set New Business Design Standards for your Social Media Platforms
Businesses are increasingly relying on social media to connect with potential clients and even supply customer service. Thoughtful branding simplifies business posting by creating style standards that will always reflect your business personality and mission.
Is it time for your business to rebrand? Send me a message, I’m happy to help.
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